When It Matters

In this episode, Beth (Two Sisters Accounting) and Fi (Fineo) join us to talk about what building a business really looks like 🔎
From burnout and perfectionism to experimentation, failure, and opting out of hustle culture — this is an honest conversation about redefining success in accounting ✨
Is scaling always the goal? Or can a “lifestyle business” be just as powerful? A thoughtful, refreshing take on building on your own terms 🚀

Three brilliant women. Three very different paths into accounting 💡
For episode two of our series celebrating incredible women in the accounting and bookkeeping space in collaboration with the Digital Accountants Club, Natasha Everard, Suzannah Whelan and Amy Hancock share what it really looks like to build a practice, pivot careers, find your confidence and create community in the industry 🚀

We're delighted to release Episode 1 of our very special series collaborating with the Digital Accountancy Club to celebrate International Women's Day throughout March 🙌 We had the wonderful Vanessa Fuller and Arlyne Chinyanganya share how they built their businesses, the resilience it takes, and how financial confidence changes everything—for founders and the people they serve 🌟

Meshed's Head of Partnerships Derek Granger sits down with Neil Criddle (founder of NDC Accountancy) and Phil Hobden (Head of New Customer Advocacy at Sage) for a no-fluff conversation on scaling a modern firm 💡
 
From redundancy to 620+ clients and a team of 16, Neil shares the realities of building and scaling a modern firm, while Phil breaks down how Sage is leading the charge in rapid AI adoption across the accounting tech space 🚀
 
We also dive into what’s next with MTD — and how an unexpected career pivot ended up changing everything 🌟
 

We had the fabulous Emily Vass on the pod to share her journey to launching her own practice — from spending not a single pound on business development in her first six months, to unpacking the nebulous creator economy and its very real tax implications. We LOVED this one!!

We are so excited to release this one - we had award-winning practice owner, community-builder, podcaster, best-selling author AND long-time friend of Meshed on the pod - the one and only Stephanie Marshall 👑
We cover Stephanie's incredible journey to becoming a practice owner, how she learned to set boundaries, how she went from having anxiety to speaking in front of hundreds of people to authoring a best-selling book on financial education.
This episode is a powerful reminder that a career in bookkeeping can open more doors than you ever thought possible!! 💡

In his debut as host of When It Matters, our COO Jake is joined by the legendary Aarish Shah—fractional CFO, podcaster, and startup finance maestro. They dive deep into the weight of venture funding, why the wrong CFO is a "hidden" multi-million dollar mistake, and the unconventional secrets Aarish uses to scale startups. If you’re a founder, you can’t afford to miss this one 🚀

We are super excited to drop this one!! We welcomed the fabulous Fi Titus, aka the Financial Fairy Godmother, on When It Matters to talk her extraordinary journey from Deloitte accountant to street food vendor to practice owner and now to fintech founder! Proof that a career in accountancy can take you places you’d never expect 🚀

We are SO excited to finally release this one - we had the pleasure of having the incomparable Aaron Patrick on the pod. Founder of Boffix, co-founder of Ask the Accountant and the face of one of accounting’s most recognisable brands, we sat down with Aaron to talk building a modern practice, using tech and AI responsibly, and why empathy is the real competitive edge in advisory 🌟
 

For a very special episode of When It Matters, we are joined by James Howard from RPGCC, alongside his customer Ben Stocken, founder of the first AI leadership operating system, Atherio — bringing the accountant and the client into the same room. Together, we unpack what great leadership really looks like when you’re:
✨ Implementing new technology
✨ Leading teams through change
✨ Preventing disengagement and “quiet coasting”
✨ Building systems that help people perform at their best
From flipping the leadership pyramid to creating environments where teams truly understand why their work matters, this episode is packed with practical insights for firm owners and leaders looking to level up in 2026 🚀
You can learn more about Atherio and sign up for the waitlist here: https://www.atheriohq.com/