When It Matters

In this quick-fire episode of When It Matters, we sit down with two accountants to break down the most common financial traps SMEs fall into — and how to avoid them 🚨
From quick-cash loans and personal guarantees, to poor tax planning, cash-flow blind spots, and messy business finances, this is a back-to-basics guide for early-stage and growing businesses 💼
Short, practical, and jargon-free — perfect for founders who want to get their finances in order and for accountants to share with their SME clients 📊✨

In this episode of When It Matters, we’re joined by Della Hudson FCA for a masterclass on working smarter in accountancy 💡
Della shares how she built an accountancy practice from her kitchen table, scaled it sustainably, and ultimately exited the business — all while working just 25 hours a week ⏰
We explore why undercharging leads to underserving clients, how better pricing creates space for clearer communication and stronger relationships, and why systems, delegation, and “compliance plus” are key to building a practice that doesn’t rely entirely on you 📊✨
Now coaching and advising other accountancy practices, Della helps firm owners grow profitable, sustainable businesses — without burnout. If you’re an accountant thinking about pricing, capacity, growth, or exit, this one’s not to be missed 🎧

Too often, accountancy is framed as just numbers, compliance, and reporting. But in this episode of When It Matters, we sit down with Stephanie Marshall (A B C S UK and The 3BZ Podcast) and Aaron Patrick (Boffix, Ask the Accountant podcast) to show what’s possible when you treat your expertise as a platform, not a box. 
They’ve built successful practices — and then gone further:
Writing books
Building personal brands
Showing up in the media
Creating communities that matter 
Launching their own successful podcasts (which you can check out here: https://open.spotify.com/show/3GcG9pELwWBtNfoZF5WXgL  https://open.spotify.com/show/7xYcsIRTdJ00yByn1DAALm)
This is what it looks like to take an accountancy career to stratospheric heights🚀

Multiple business owner, entrepreneur, and board member Jeannette Linfoot joins us for a very special episode of When It Matters to talk all things scaling. From evolving into a new kind of leader as your accountancy practice grows, to distinguishing between people who interview well and those who are truly transformative leaders, Jeanette shares powerful insights on how to be braver, bolder, and more brilliant in 2026 💫
You can learn more about Jeannette via her Brave, Bold, Brilliant website and podcast - https://brave-bold-brilliant.com/

In this special episode of When It Matters, Founder's Associate Elle Noble sits down with the incomparable Zubair Mohammad to get an exclusive masterclass on how accountants can level up their marketing, attract more leads, and significantly better engage with their customers and audience.
The biggest takeaway? There are no rules...

Meshed's Founders Associate Elle Noble sits down with the incredible Amanda C. Watts and Sunil Purohit to talk all things business advisory and how to make a seamless transition from compliance only to a multi-faceted advisory practice. From how to talk to your customers about price increases to the mindset shift required, this is the ultimate guide for any accountants wanting to make the move to advisory 📈

If you're an accountant looking to level up on LinkedIn - whether that be gaining more opportunities, obtaining more leads, or just connecting with like-minded people in the industry - then this special episode of When It Matters is a must-watch. LinkedIn connoisseur Ashley Leeds sits down with Meshed's Founder's Associate Elle Noble to (politely and helpfully!) roast her LI profile and ultimately give us simple, high-impact tips to radically level up on LinkedIn in just 15 minutes 🔥

Meshed partnerships consultant Derek Granger sits down with two very special guests and former colleagues James Howell and Dan Cockerton, founders of the renowned Digital Accountancy Show (DAS) to get the story behind the incomparable industry event. From how it all began with a Nando's to how Covid nearly ensured it's extinction to now taking it international, we go behind the scenes behind one of the biggest events in the accountancy calendar 🚀
You can learn more about DAS here: https://www.digitalaccountancy.com/ 

In this episode of When It Matters, Founder's Associate Elle sits down with the incredible Stella Ezeogu of AccountStar to talk what the learned about people and money inside HMRC, why she started her own practice, her passion for earlier financial education and how she's bringing financial and career empowerment to her community ⚡️

In this episode of When It Matters, Meshed's Partnerships Consultant Derek Granger sits down with Leanda Daddow, founder of Celtic Bookkeeping & Accountancy Services, to talk about resilience, rebuilding, and running a business that means something. From heartbreak to freedom, Leanda shares how she built an accountancy practice that helps people find their why- not just their profit 🙌